In the involving business development and branding, going digital is all the buzz. So just what digital marketing any kind of can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media like billboards and transit alerts. Essentially any marketing media that delivered electronically is considered digital marketing techniques.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing due to the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to attach to their digital brethren. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising primarily has are just looking for marketing connection.
Why the focus on Digital Media?
The shift to digital media getting driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing chest of drawers. Most digital media, including websites, social media and mobile advertising is a lot easier to track than traditional marketing media such as print press.
For business owners, many forms of digital advertising can be very low cost you. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are there for businesses any kind of size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new opportunity.
For consumers, the fast pace of life makes digital advertising a necessity. When consumers might be need of goods and services, gone are the days of thumbing the phonebook to find them. Now, we find our mobile phones or go to our computers for answers – we all find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178